Emerson Akachar is an artist and rapper born and raised in the Rotterdam borough of Spangen. As a child, Emms dreamed of becoming a professional soccer player, as did many at that age. And as a youngster, he even played for soccer clubs Sparta Rotterdam and FC Dordrecht. However, when he hit puberty, his interest in soccer faded into the background as he started to focus more on music. Together with Jerr, Edson, Sjaf and Mella he forms the popular group Broederliefde. The group stormed the scene with music videos, studio sessions, and albums and have gathered an enormous following. They have performed at DWDD, Pinkpop, Lowlands, Het Kasteel van Sparta, Ahoy, and many more venues.
In over 10 years, Broederliefde has built a very successful career and continues to appeal to the public with its instant hits. Their third show in Ahoy Rotterdam is scheduled for the beginning of 2022. Emms' campaign picture was shot at Ahoy during the rehearsals for this show. Emms and Broederliefde mean a lot to Rotterdam's youth and have already established a lasting image for themselves. Emms is a great example for young people who want to succeed in the music industry.