BNL777

We couldn't resist creating another capsule collection in collaboration with Sieben Wear. We challenged ourselves and developed a new fit, added a lot of hidden details and used a color palette we haven’t used before. It resulted in a five-piece capsule collection. The pieces draw their inspiration from prime 80’s-90’s basketball influences. 

The capsule collection consists oversized hoodies, flare sweatpants and a stand-alone crewneck. All pieces have hidden details, such as darts stitching at the shoulders to emphasize the fit and inside out seams at both tops and bottoms. Shop the BNL777 capsule collection HERE.

To celebrate this collaboration we dived in the studio with the artists of 777 Records, the music label of Frenna. The label: 777 Records was founded in 2018 and he has signed several artists including Diquenza, Philly More, Delany, YXNG LE and more. Watch a short edit of what went down during the BNL777 studio session.