Aruna Vermeulen is a dancer, mother, co-founder, and general director of the HipHopHuis. She was born and raised in the Western part of Rotterdam. HipHopHuis is one of the most successful cultural institutions in Rotterdam. It was founded in 2002 to answer the increasing demand for a place to practice hip hop. Since then, HipHopHuis has become a household name within Rotterdam. It is a place where people can meet each other, dance, make music, and pay attention to street art.
For the photo, she is posing on the street Kruiskade. It is one of her favorite streets because it offers various delicious foods and gathers people from worldwide cultures. Aruna is also committed to bringing different cultures together in her HipHopHuis and sharing the hip hop lifestyle with as many people as possible. Rotterdam's hip hop culture has shaped her into who she is; it gives her energy and has been a support system to her and many others. Without Aruna, Rotterdam's hip hop culture wouldn't be as great as it is.